sh77 Privacy Policy

1Introduction

sh77 ("sh77", "we", "us", or "the Platform") operates sh77.bio, an online casino and sports betting platform serving registered players in the Philippines. We are committed to protecting the privacy and personal data of every person who interacts with sh77.bio — whether as a registered player, a visitor, or a support customer.

This Privacy Policy describes the types of personal data we collect, the purposes for which we process it, how long we retain it, who we share it with, and the rights you have in relation to your personal data under the Philippine Data Privacy Act of 2012 (RA 10173) and other applicable laws.

By registering an account on sh77.bio or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to the terms of this Privacy Policy, please discontinue your use of sh77.bio and close your account.

This Privacy Policy should be read in conjunction with the sh77 Terms & Conditions. Defined terms used but not defined herein have the meanings given to them in the Terms & Conditions.

2Personal Data We Collect

sh77 collects personal data in the following categories:

2.1 Registration Data

When you create a sh77 account, we collect: full legal name; date of birth; residential address (including barangay, city, province); email address; Philippine mobile number; and chosen username. This data is required to create and maintain your account.

2.2 Identity Verification (KYC) Data

As required by PAGCOR regulations and the Anti-Money Laundering Act of the Philippines, we collect: copies of government-issued photo ID (passport, driver's license, SSS card, UMID, PhilHealth card, or Voter's ID); proof of address documentation (utility bill, bank statement, or barangay certificate); and proof of payment method ownership. Biometric data is not collected by sh77 directly, though government ID photographs are processed as part of the KYC review.

2.3 Financial Data

We collect and process: deposit transaction records; withdrawal requests and processing records; payment method identifiers (e.g., registered GCash mobile number, bank account number suffix); transaction timestamps; and currency amounts in Philippine Pesos (PHP). Full payment card numbers are not stored by sh77 — card processing is handled by PCI-DSS compliant third-party payment processors.

2.4 Gaming Activity Data

sh77 records: game session logs (titles played, bet amounts, outcomes, timestamps); sports betting slip history; bonus and promotion usage; VIP tier progression; and account balance history. This data is required for regulatory compliance, dispute resolution, and responsible gaming monitoring.

2.5 Technical and Device Data

When you access sh77.bio, we automatically collect: IP address; browser type and version; device type and operating system; session timestamps and duration; page interaction logs; and geolocation data (country and region level, derived from IP address) to verify compliance with the Philippines-only access restriction.

2.6 Communication Data

We retain records of communications you initiate with sh77 support, including live chat transcripts, email correspondence, and support ticket records. This data is used to resolve disputes, improve service quality, and maintain regulatory compliance records.

2.7 Responsible Gaming Data

Where you use sh77's responsible gaming tools — deposit limits, cooling-off periods, session reminders, or self-exclusion — the relevant data (limit values, exclusion dates, opt-in timestamps) is recorded and treated with additional sensitivity.

3How We Use Your Personal Data

sh77 processes your personal data for the following purposes:

• Account creation and management: Setting up and maintaining your sh77 account, authenticating logins, and managing account settings.
• Identity verification: Complying with PAGCOR's KYC requirements and the AMLA obligation to verify player identity before processing withdrawals.
• Payment processing: Processing deposits and withdrawals via GCash, PayMaya, BPI, BDO, Metrobank, Visa, and Mastercard.
• Game delivery and session management: Providing access to slots, live dealer tables, bingo, fish shooting, and sports betting services.
• Regulatory compliance: Fulfilling reporting obligations to PAGCOR, the Anti-Money Laundering Council (AMLC), and other competent Philippine authorities.
• Fraud detection and prevention: Monitoring for suspicious account activity, duplicate accounts, collusion, bonus abuse, and money laundering indicators.
• Responsible gaming: Monitoring gaming patterns to identify at-risk behavior, enforcing deposit limits and self-exclusion, and providing responsible gaming interventions where appropriate.
• Customer support: Responding to inquiries, resolving disputes, and improving support service quality.
• Marketing and promotions: Where you have consented, sending promotional offers, bonus notifications, and VIP program updates via email or SMS. You may withdraw consent at any time via your account settings.
• Platform improvement: Analyzing aggregate usage data to improve the sh77 interface, game lobby, and payment flow. This analysis uses anonymized or pseudonymized data where possible.

4Legal Basis for Processing

sh77 processes personal data on the following legal bases under the Philippine Data Privacy Act of 2012:

• Performance of contract: Processing necessary to provide the gaming services you have contracted for, including account management, game delivery, and payment processing.
• Compliance with legal obligation: Processing required by PAGCOR regulations, the AMLA, the Data Privacy Act's own requirements, and applicable tax laws — including KYC verification and transaction reporting.
• Legitimate interests: Processing necessary to pursue sh77's legitimate interests in fraud prevention, platform security, responsible gaming compliance, and business improvement, where such interests do not override your rights and freedoms.
• Consent: Processing for direct marketing and promotional communications, which requires your prior consent and is subject to withdrawal at any time.

5Data Sharing and Disclosure

sh77 does not sell, rent, or trade your personal data to third-party marketers. We share personal data only in the following circumstances:

5.1 Regulatory Authorities

sh77 is obligated to share player data with PAGCOR, the AMLC, the National Privacy Commission (NPC), and other competent Philippine government authorities when required by applicable law, court order, or regulatory direction. Such disclosures are made in compliance with legal obligations and, where permitted, we will attempt to notify affected players in advance.

5.2 Payment Processors

To process deposits and withdrawals, sh77 shares necessary transaction data with licensed payment processors including GCash (G-Xchange Inc.), PayMaya Philippines Inc., and Philippine banking institutions. These processors handle data under their own privacy policies and applicable financial regulations.

5.3 Game Providers

Certain game providers require minimal player session data to deliver games via their platforms. sh77 shares only the data strictly necessary for game delivery (typically a pseudonymous player identifier and session token). Game providers are contractually prohibited from using this data for their own marketing purposes.

5.4 KYC Verification Services

Where sh77 uses third-party KYC and identity verification services, player identity documents are shared with these providers under strict data processing agreements that limit use to identity verification purposes only.

5.5 Legal Proceedings

sh77 may disclose personal data in connection with legal proceedings, enforcement of the sh77 Terms & Conditions, or the protection of the rights and safety of sh77, its players, or third parties.

6Cookies and Tracking Technologies

sh77.bio uses cookies and similar tracking technologies to operate the platform, personalize your experience, and analyze usage patterns. The categories of cookies used are:

• Strictly necessary cookies: Required for authentication, session management, and core platform functionality. These cannot be disabled without disrupting platform operation.
• Functional cookies: Store your preferences such as preferred game lobby view, language settings, and responsible gaming tool configurations.
• Analytics cookies: Collect anonymized data on page visits, navigation paths, and feature usage to help sh77 improve the platform experience.
• Security cookies: Used for fraud detection, bot prevention, and account security monitoring.

You may manage non-essential cookie preferences via your browser settings. Disabling certain cookies may affect platform functionality. sh77 does not use third-party advertising or tracking cookies for external marketing retargeting.

7Data Retention

sh77 retains personal data only for as long as necessary for the purposes for which it was collected, subject to any longer retention periods required by law. The principal retention periods applied are:

• Account and registration data: Retained for the duration of the account relationship and for five (5) years following account closure, in accordance with PAGCOR record-keeping requirements.
• KYC and identity verification documents: Retained for five (5) years following account closure, as required by the AMLA and PAGCOR regulations.
• Financial transaction records: Retained for five (5) years in accordance with AMLA requirements and Bureau of Internal Revenue record-keeping obligations.
• Gaming activity logs: Retained for three (3) years following the date of the session, subject to ongoing dispute or investigation holds.
• Support communications: Retained for two (2) years from the date of the last interaction, unless the subject matter forms part of an ongoing dispute or legal proceeding.
• Marketing consent records: Retained for the duration of the marketing relationship and for three (3) years thereafter as proof of consent.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with sh77's data disposal procedures.

8Data Security

sh77 implements appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between player devices and sh77 servers
• Encryption at rest for sensitive personal data including KYC documents and financial records
• Access controls limiting personal data access to authorized sh77 personnel on a need-to-know basis
• Two-factor authentication requirements for internal administrative access to player data systems
• Regular security assessments and penetration testing of the sh77 platform
• Incident response procedures for detecting, responding to, and reporting personal data breaches

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, sh77 will notify the National Privacy Commission within 72 hours of becoming aware of the breach, and will notify affected players without undue delay via their registered email address.

While sh77 takes data security seriously, no online platform can guarantee absolute security. You are responsible for maintaining the security of your sh77 login credentials and for notifying sh77 support immediately if you suspect unauthorized access to your account.

9Your Data Rights

Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by sh77:

• Right to be informed: The right to know that your personal data is being collected, the purpose of collection, and how it is processed — as described in this Privacy Policy.
• Right of access: The right to request a copy of the personal data sh77 holds about you.
• Right to correction: The right to request correction of inaccurate or incomplete personal data. You may also update many of your account details directly via your sh77 account settings.
• Right to erasure: The right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to overriding legal retention obligations (such as AMLA and PAGCOR record-keeping requirements).
• Right to object: The right to object to the processing of your personal data for direct marketing purposes. You may withdraw marketing consent at any time via your account settings or by contacting support.
• Right to data portability: The right to receive a copy of your personal data in a structured, commonly used, machine-readable format where technically feasible.
• Right to lodge a complaint: The right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe sh77 has not complied with applicable data protection law.

To exercise any of the above rights, contact sh77 support at [email protected]. Requests will be processed within fifteen (15) business days. sh77 may require identity verification before processing data rights requests.

10Children's Privacy

sh77 is strictly an adults-only platform. In accordance with PAGCOR regulations and applicable Philippine law, access to and use of sh77.bio is restricted to individuals who are at least twenty-one (21) years of age. sh77 does not knowingly collect personal data from individuals under the age of 21.

Where sh77 discovers that personal data has been collected from an individual under the age of 21, it will promptly close the relevant account, forfeit any balances in accordance with the sh77 Terms & Conditions, and delete the personal data collected, subject to any legal reporting obligations that may arise.

If you have reason to believe that a minor has created an account on sh77, please contact sh77 support immediately at [email protected].

11Third-Party Links

sh77.bio may contain links to third-party websites, including payment processor portals and game provider interfaces. This Privacy Policy applies exclusively to sh77.bio and the sh77 platform. sh77 is not responsible for the privacy practices of third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit.

12Amendments to This Privacy Policy

sh77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or platform operations. Material changes to this Privacy Policy will be communicated to registered players via the registered email address at least fourteen (14) days before the amended policy takes effect. Non-material updates will be published on sh77.bio with an updated "Last Updated" date.

Continued use of sh77.bio following the effective date of any amendment constitutes acceptance of the revised Privacy Policy. If you disagree with the amended policy, you should close your sh77 account before the effective date.

13Contact & Data Privacy Officer

For questions, concerns, or requests relating to this Privacy Policy or the personal data sh77 holds about you, please contact the sh77 Data Privacy Officer:

You also have the right to lodge a complaint directly with the National Privacy Commission (NPC) of the Philippines if you are not satisfied with sh77's response to your data rights request.